SodaStream: ReCrafted Classics
THE CREATIVE STRATEGY
Business Goal: Make SodaStream the go-to tool for holiday cocktails.
Problem: Holiday drinks have stayed the same for decades—people stick to the usual.
Insight: Young Americans want to break tradition and make the holidays their own.
Strategy: Show how SodaStream lets you remix holiday drinks your way.
THE CREATIVE IDEA
ReCrafted
Classics
We inspired people to put their own unique spin on classic holiday drinks with Sodastream through a series paid social videos showcasing the multitudes of opportunity for customization with SodaStream, from extra bubbles to curated flavors and ingredients.
In addition, to break through a sea of holiday cocktail recipes in social, we created a Tik Tok challenge inviting customers to remix classic holiday songs using the sounds made when drink-making with SodaStream - all to further reinforce our customization benefit and prove that SodaStream is the perfect way to put your own spin on the holidays.
