Intuit QuickBooks was seen as just accounting, despite being a broader AI-powered platform with multiple tools, benefits, and audiences—making it hard for business owners to understand its full value.

To bring clarity to that complexity, I unified the campaign around one idea: a team of AI Agents and Live Experts helping owners outdo the barriers holding their business back.

Grounded in what owners want to “outdo” across the funnel, I translated this into a cohesive integrated communications system and tactical inspiration for bringing the narrative to life,